WOLF Fitness Palm Bay Creator Team

Real members. Real workouts. Real results.
Help us show what training at WOLF feels like—especially for the everyday person just trying to get healthier.

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This creator team exists to capture the day-to-day vibe: people showing up before work, after work, on weekends—getting stronger, sweating, smiling, and staying consistent.

01
WOLF is community-first.
This creator team exists to capture the day-to-day vibe: people showing up before work, after work, on weekends—getting stronger, sweating, smiling, and staying consistent.
02
This is NOT “pro bodybuilder-only” content.
We want content that makes someone in Palm Bay/Melbourne think:
“Okay… I can see myself training here.”
03
Who this content is for
- Beginners and “getting back into it”
- Busy schedules (early morning / late night gym people)
- Weight loss + strength + confidence
- Friends training together / couples / parents / students
04
CONTENT PILLARS
1) The Training
Heavy lifts, bodybuilding, strength, functional, cardio -- show variety.
‍2) The People
Members, crews, spotting, fist bumps, community moments.
‍3) The Culture
Hard work. Respect. Energy. The “WOLF” vibe.
‍4) The Space
Wide shots, equipment, flags/walls/signage, lighting, angles that make the gym look premium.

KEYWORDS (use these in captions + on-screen text)

Use these words and phrases often:

Community + support (matches your brand tone)

Community, Support, The pack has your back, Show up, Consistency, Progress over perfection, You’re not alone

Everyday fitness (important shift)

Feeling better, Stronger every week, Confidence, Routine, Stress relief, Energy, Healthy habits

Local (this matters for reach)

Palm Bay, Melbourne, Space Coast, Brevard, West Melbourne

Avoid / reduce:

“elite,” “IFBB,” “hardcore only,” anything that makes beginners feel unwelcome.

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Brand kit

DOWNLOAD NOW
Fonts:
Teko or Centrum (BOLD)
Colors
Gold: #bb9e00
‍Black: #000000
‍White: #ffffff
‍
DOWNLOAD NOW

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Hook lines (Suggestions)

Community / Friendly vibe

“You’re not doing this alone.”
“Palm Bay—come train with us.”
“Strangers → training partners.”
“The best part of the gym is the people.”
“The pack has your back.”

Couples / Friends / Training together

“Date night, but make it healthy.”
“Bring a friend. Leave stronger.”
“Accountability hits different in person.”
“We don’t let each other quit.”
“Gym besties > everything.”

New member / “Come try it”

“If you’ve been thinking about joining… this is your sign.”
“Come train once. You’ll get it.”
“You belong here.”
“Try one week. See how you feel.”
“Start today. Don’t overthink it.”

“WOLF” brand punch (still welcoming)

“Work Out. Live Fierce.”
“Built by consistency.”
“Earned, not given.”
“Fierce doesn’t mean perfect.”
“We train for life.”